McLean, Va. (Dec. 17, 2025) — AMT – The Association For Manufacturing Technology captured 12 international creative awards for its marketing and original video content exploring and promoting the manufacturing technology industry. Honors included one Marketing Genius Award from Trade Show Executive magazine for IMTS – The International Manufacturing Technology Show, eight NYX Video Awards for IMTS+ original programming, and three NYX Marcom Awards for integrated and event marketing. AMT owns and produces IMTS and IMTS+.
Trade Show Executive Gold Awards
Trade Show Executive (TSE) magazine honored AMT with the Marketing Genius Award for its IMTS 2024 marketing campaign. The campaign showcased the creative strategy, brand development, and storytelling designed to connect manufacturers with the energy of the show, highlighting those who discover and implement new technologies they encounter at IMTS. TSE again recognized IMTS as one of the five largest trade shows in the United States, based on square footage.
“Being recognized by Trade Show Executive as one of the nation’s top trade shows underscores IMTS’ role as a benchmark for excellence in our industry,” says Michelle Edmonson, vice president of exhibitions at AMT. “It reflects the innovation, collaboration, and precision that define both the manufacturing community and everyone who helps bring IMTS to life.”
NYX Awards
The NYX Video Awards celebrate breakthrough ideas in video production, while the NYX MarCom Awards honor excellence in marketing and communications.
“Receiving 11 NYX awards is a powerful reminder of how impactful storytelling can be in manufacturing technology,” says Travis Egan, chief revenue officer for AMT. “We’re able to tell these stories because of the ingenuity and leadership of our members and IMTS exhibitors. Their achievements fuel the content that informs experts, sparks curiosity in enthusiasts, and inspires the next generation of innovators. Through engaging video, insightful publications, and our premier trade show, IMTS, we connect and grow the community.”
“Technology drives progress, but it’s collaboration that truly turns ideas into real-world impact,” says Adam Redford, events leader at Hexagon as well as an AMT member and IMTS exhibitor. “Working alongside AMT – through initiatives like the award-winning ‘The Architect: Quality at Speed’ video series and the IMTS+ platform – shows what’s possible when precision, performance, and people come together to help move industries forward and create lasting value.”
IMTS+ extends the power of IMTS year-round, offering the manufacturing technology community a digital platform for insights, inspiration, and connections. The following IMTS+ programs that were awarded by NYX include:
“The Architect: Quality at Speed,” in partnership with Hexagon
Gold – Video: Technology / Science
“Passion Project” series
(The series features three episodes, each individually awarded and listed below.)
Silver – Video: Technology / Science
“Passion Project: The Harmony of Art & Technology”
Gold – Video: Technology / Science
Silver – Video: Music
“Passion Project: Furnishing the Future”
Gold – Video: Sustainability & Environment
Silver – Video:Technology / Science
“Passion Project: Must Love Dogs (and 3D Printing)”
Gold – Video: Technology / Science
Silver – Video: Pets
AMT’s marketing department, which develops all brand and promotional content for the association, won NYX awards for work on the following campaigns:
MT Magazine
Gold – Content Marketing: Magazine
The MFG Meeting
2024 Theme: Strategize Like a Grandmaster
Silver – Advertising & Design: Advertising Campaign Design
IMTS – The International Manufacturing Technology Show 2024
Theme: Inspiring the Extraordinary
Silver – Integrated Marketing: Event Marketing
About the IMTS+ Winning Videos
“The Architect: Quality at Speed”
IMTS+, in partnership with Hexagon, goes behind the scenes at Hendrick Motorsports, uncovering how digital precision, advanced quality, and teamwork reshape performance on the track and in manufacturing.
“Passion Project,” Season 1
This new IMTS+ video series shares the stories that connect manufacturing technology to the personal passions of our community, from music and design to pets and sustainability.
“Passion Project,” Episode 1: “The Harmony of Art & Technology”
Art and technology blend harmoniously in a collaboration between legendary music manufacturer C.F. Martin & Co. and manufacturing technology giants Mazak and Renishaw – resulting in an improved guitar fabrication process.
“Passion Project,” Episode 2: “Furnishing the Future”
Haddy is reimagining furniture with 3D printing – beautiful, functional pieces that cut waste and prove sustainable design can be stylish and smart.
“Passion Project,” Episode 3: “Must Love Dogs (and 3D Printing)”
With a passion for pups and tech, 3DPets proves 3D printing can make a difference with custom prosthetics and mobility devices that give pets a new leash on life.
About AMT Marcom Program Winners
MT Magazine
Published by AMT six times per year, MT Magazine is the association’s banner print and digital publication that delivers manufacturing technology industry news, trends, economic outlooks, workforce insights, legislation updates, community stories, and global perspectives.
The MFG Meeting
AMT’s annual three-day event featured the 2025 theme, “Strategize Like a Grandmaster,” which utilizes the chess metaphor to emphasize the high-level insights manufacturing technology leaders gain from understanding economic, market, and technology forces shaping the industry, while building powerful executive connections.
IMTS – The International Manufacturing Technology Show 2024
AMT’s marketing team delivered a bold, engaging marketing campaign with the theme “Inspiring the Extraordinary.” It energized the global manufacturing technology community with stories of innovation, tough problem-solving, and engaging event interaction, attracting 89,020 registrants.
About AMT – The Association For Manufacturing Technology
AMT – The Association For Manufacturing Technology represents U.S.-based providers of manufacturing technology – the advanced machinery, devices, and digital equipment that U.S. manufacturing relies on to be productive, innovative, and competitive. Located in McLean, Virginia, near the nation’s capital, AMT acts as the industry’s voice to accelerate the pace of innovation, increase global competitiveness, and develop manufacturing’s advanced workforce of tomorrow. With extensive expertise in industry data and market intelligence, as well as a full complement of international business operations, AMT offers its members an unparalleled level of support. AMT also produces IMTS – The International Manufacturing Technology Show, the premier manufacturing technology event in North America. Learn more at AMTonline.org.
About IMTS – The International Manufacturing Technology Show
IMTS – The International Manufacturing Technology Show is where the creators, builders, sellers, and drivers of manufacturing technology come to connect and achieve the impossible. Attendees discover advanced manufacturing solutions that include innovations in CNC machining, automation, robotics, additive, software, AI, and transformative digital technologies that are driving the industry forward. Owned and produced by AMT – The Association For Manufacturing Technology, IMTS is the largest and most defining trade event for manufacturing technology in the Western Hemisphere. With more than 1.2 million square feet of exhibit space, the show attracts visitors from more than 110 countries. IMTS 2024 had 89,020 registrants, featured 1,609 exhibiting companies, and included a Student Summit that attracted 14,713 visitors. IMTS 2026 will be held Sept. 14-19, 2026, at McCormick Place in Chicago. Discover more at IMTS.com and connect with IMTS on social.
About IMTS+
IMTS+ is a digital platform that connects the manufacturing technology community 24/7. Our content spotlights the people behind the machines, the technologies that drive the industry forward, and the IMTS connections that help achieve the impossible. From stories to series, IMTS+ delivers content built to inform and inspire. (IMTS.com/plus)
