Sales and Marketing
Happening Now
By Mario WintersteinMay 02, 2022

Mario's Global Beat: Branding in International Markets

From Japan to Italy, conducting business abroad requires flexible thinking, research, and patience. A global sales strategist shares three actions you can take to enhance your branding process in any international market.

5m read
By Aslan MoiniApr 22, 2022

Using Effective Text and Imagery for Top-Notch Content

A marketing campaign is almost nothing without some form of visual content. And unless you are writing a very personalized note to one attendee, forget about text-heavy campaigns.

7m read
By Michelle EdmonsonApr 05, 2022

IMTS+: People. Connections. Inspiration.

IMTS+ is the new, expanded digital content platform for manufacturing technology. Featuring original series, videos, articles, and webinars, IMTS+ takes you behind the machines to meet the people just like you who drive the manufacturing industry forward.

4m read
By Mario WintersteinApr 04, 2022

Mario's Global Beat: How To Determine If There’s an International Market for Your Product

From Bangalore to Barcelona, manufacturing technology markets vary in size, needs, and purchase structure. A global sales strategist with 30 years of experience shares three questions to help you separate success from failure.

5m read
By Aslan MoiniMar 10, 2022

Top 3 Tips for Segmenting Audiences To Strengthen Your Marketing Campaign

Segmented campaigns gain substantially greater opens and clicks than non-segmented campaigns. Do it right and you will start creating conversations with attendees months before the show. 

5m read
By Greg JonesOct 14, 2021

Pathways to a Globally Competitive Sales Team

For sales leaders, the CMTSE program provides a ready solution to management by objectives (MBOs) and a useful key performance indicator (KPI) for each of your salespeople.

6m read
By Bill HermanAug 24, 2021

AMT and Gardner Business Media Joint Venture to Showcase Manufacturing Technology

AMT and GBM announce the launch of MT United, a joint venture of the two leading organizations to empower North American manufacturers with data, analysis, and strategic information for accelerated growth, innovation, and global competitiveness.

3m read
By Peter R. EelmanAug 16, 2021

New Show Cycle: New Look and New Faces

IMTS 2022 will occupy all four buildings and all levels of the McCormick Place campus as well as continue co-locating with the HANNOVER MESSE USA show in the East Building.

6m read
By Kristin BartschiAug 03, 2021

The Association For Manufacturing Technology and Gardner Business Media Announce the Launch of MT United, a Joint Venture Showcasing Manufacturing Technology

MT United immediately creates the largest integrated print, digital, and in-person network platform in the manufacturing technology ecosystem. Our combined expertise, industry knowledge, and resources generate a powerful synergy...

5m read
By Kristin BartschiJun 30, 2021

The Association For Manufacturing Technology Today Announced That Its MTForecast and MFG Conferences Will Be Jointly Held Nov. 2-5, 2021, in Denver

Attending MFG2021 + MTForecast is a once-in-a-lifetime opportunity to experience both conferences at one venue. Economic and industry analysis about changing business conditions and opportunities should prove valuable to all attendees.

9m read