Sales success today demands influence, discipline, and smart use of AI. At AMT’s Distribution Summit, experts shared practical strategies to help manufacturing sales teams strengthen performance and drive results.

One of the most powerful tools available to modern machine tool distributors is data. Learning how to use and integrate data can help distributors boost their business, according to experts at AMT’s Distribution Summit.

Many smaller exhibitors can outperform larger ones by focusing on the right strategies before and during IMTS. With smart planning, targeted outreach, and the right tools, even a 10-by-10 booth can generate enough leads to fuel a sales pipeline for a year.

AMT captured 12 international creative awards for its marketing and original video content. Honors included one Marketing Genius Award from Trade Show Executive magazine for IMTS, eight NYX Video Awards for IMTS+, and three NYX Marcom Awards.

Despite the increasingly decentralized nature of B2B sales, there's no substitute for the face-to-face trust-building that happens at in-person events. Trade shows like IMTS don't just generate leads – they build your brand long after the show closes.

AMT’s MTForecast 2025 offered practical insights into differentiated messaging, customer-centric positioning, and the integration of AI and decision intelligence into marketing strategy.

Companies in the manufacturing technology ecosystem use AMT’s custom market research to reduce risk, allocate resources, and accelerate growth.

Explore a six-step approach to developing a successful marketing segmentation strategy, particularly for in-house industrial marketers facing resource limitations.

Consider this a Marketing 101 introduction and a masterclass — rolled into one.

Check in for the highlights, headlines, and hijinks that matter to manufacturing. These lean news items keep you updated on the latest developments.