Featured Image

You have the solutions

While working on a marketing email, I went to my usual spot for assistance, Thesaurus.com. A banner for the word of the year appeared. Immediately intrigued, I clicked. “Existential.” What does that mean? Turns out, it...
Jan 13, 2020

While working on a marketing email, I went to my usual spot for assistance, Thesaurus.com. A banner for the word of the year appeared. Immediately intrigued, I clicked.

“Existential.” What does that mean?

Turns out, it relates to our existence—our ways of life. “Existential” also inspires us to ask big questions about who we are and what our purpose is in the face of our various challenges. And it reminds us we can decide how we answer those questions.

It also reminds us that we have the capacity to act or exert power—and that has me thinking about 2020. While we approach a new decade filled with uncertainty, volatile politics, trade wars, climate change, and the possibility of an economic downturn, I’d like to point out some effective and tangible ways to exert your power:

  1. Nurture connections and communities. Trade shows, conferences, webinars, open houses. LinkedIn, Facebook, email, WhatsApp. We all attend networking events to meet the right people and build the right relationships, but in getting caught up in the daily hustle, we sometimes forget to utilize what we’ve already built. Spend some extra time sending a text to that interesting individual you met last spring at that reception and see how things are going—you may be surprised at what you find. Find communities to join with your peers, such as groups on LinkedIn and other networking forums to reconnect and join the discussions.

  2. Avoid knee jerk reactions. We can’t help it. It’s our instinct. Once the going gets tough, the marketing and advertising budgets get cut. Don’t make this mistake. McGraw-Hill Research conducted a study of U.S. recessions from 1980-1985. Out of the 600 business-to-business companies analyzed, the ones who continued to advertise during the 1981-1982 recession grew by 256 percent by 1985 over competitors who eliminated or decreased spending. That doesn’t mean marketing budgets should be immune to scrutiny. You do need to objectively review your budget and strategies, and that includes making some changes and smart decisions while maintaining your brand strength. Your customers will recognize this, and your company will come out on top.

  3. Assess the skills and needs of your team and company. Are the right people doing the right things? Are we doing things because we have always done them? Review what tasks are being done daily, weekly, monthly, and quarterly. Duties may or may not be assigned properly to the responsible party. Challenging an individual in the new year with a new task may bring your team a win and also take something off someone else’s overflowing plate.

  4. Try something new. I’ll admit it: I’m a Buzzfeed reader. They have a monthly article, “Life-changing things to try this month,” that I can’t help but read. It’s usually an advertisement for different products they are promoting, but it always has good ideas in it. October promoted a cool journal that can help keep you organized; other times, they might post a simple weeknight recipe or recommend a new app for mindfulness or brain training. Whatever it is, step out of your comfort zone and do something different.

  5. Ask questions. Like the saying goes, there is no such thing as a stupid question. 2020 is an exciting and important year for all of us, but it also brings many challenges and hurdles. Remember that AMT is always here to help you be successful, whether it’s with day-to-day business inquiries or IMTS 2020 success strategies.

PicturePicture
Author
Kim Brown
Director of Member Services & Sales
Recent intelligence News
AMT and GBM announce the launch of MT United, a joint venture of the two leading organizations to empower North American manufacturers with data, analysis, and strategic information for accelerated growth, innovation, and global competitiveness.
How many times has this happened to you? You’re working at your desk. Suddenly, your cell phone rings with a Facetime, Zoom, Vonage, or some other virtual call alert where you’re expected to show your face and be nice on camera. No problem...
Like it or not, the Zoom-type, virtual meeting is here to stay. Honestly, it’s not a bad thing. Zoom meetings are much more personal than an email, text, or even a phone call. And they have certainly cut travel expenses big time. Many customers will now...
Sales and marketing activities, like so many other things, have faced new challenges since the pandemic. Many, if not all, sales and marketing activities have moved to digital platforms; digital lead generation, email marketing, and social media...
Email marketing is a very targeted and cost-effective way to communicate with your contacts – such as sales prospects and existing customers – and generate leads throughout the year. It is especially important now because your salespeople are likely not...
Similar News
Featured Image
Intelligence
By Andrea “Andy” Kuchinski | Dec 07, 2020

Email marketing is a very targeted and cost-effective way to communicate with your contacts – such as sales prospects and existing customers – and generate leads throughout the year. It is especially important now because your salespeople are likely not...

2 min
undefined
International
By Edward Christopher | Mar 04, 2020

We’ve stated it here before: The majority of the world’s machine tool market lies outside of the United States. Consumption statistics put that number in excess of 80 percent, leaving less than 20 percent here at home. If you are not exporting or...

3 min
undefined
Intelligence
By Andrea “Andy” Kuchinski | Mar 04, 2020

There are several relatively free and low-cost marketing tools and activities that a small business can use that will go a long way to promote the business and its products as well as build relationships with prospects...

4 min