With more than 20 years cultivating marketing and content campaigns, while always searching for the next ‘it” story, Mary Cecile ‘MC’ brings with her a creative experience in the ski, snowboard, outdoor, and plastics technology industries. A ’40 Under 40’ Sporting Goods Business (SGB) award recipient, she drives strategy and ideation with passion, authenticity, and fierce interest. Carrying with her an everyday love for food, laughter, and skiing, you can find her on the mountain, cooking or around a dinner table with friends and family. ‘Find something you're passionate about and keep tremendously interested in it.’ Julia Child