Mario Winterstein
CEO at International Business Development Group Inc. Mario C. Winterstein, CEO at International Business Development Group, Inc., writes Mario’s Global Beat for AMT. Fluent in six languages, Winterstein is a business and international trade strategist in marketing, sales, and service support management for the metal working industry. His career spans 34 years planning, implementing, and managing international marketing, sales, service organizations, and starting “green-field” manufacturing plants. Mario spent 17 years as a Director at AMT supporting members with their global growth. During his tenure, he was also the staff liaison for several AMT Committees, conducted foreign trade missions, and stood up and presided over the AMT Tech Centers in Mexico and Brazil. He is a member of the D.C.-Virginia District Export Council (DEC) – duly appointed by the U.S. Secretary of Commerce. He lives and works in Herndon, Virginia.
Mario C. Winterstein, CEO at International Business Development Group, Inc., writes Mario’s Global Beat for AMT. Fluent in six languages, Winterstein is a business and international trade strategist in marketing, sales, and service support management for the metal working industry. His career spans 34 years planning, implementing, and managing international marketing, sales, service organizations, and starting “green-field” manufacturing plants. Mario spent 17 years as a Director at AMT supporting members with their global growth. During his tenure, he was also the staff liaison for several AMT Committees, conducted foreign trade missions, and stood up and presided over the AMT Tech Centers in Mexico and Brazil. He is a member of the D.C.-Virginia District Export Council (DEC) – duly appointed by the U.S. Secretary of Commerce. He lives and works in Herndon, Virginia.
Posts by Mario Winterstein
International
By Mario WintersteinFeb 17, 2023
Mario's Global Beat: Think Globally, Act Locally
Determining a global vision and executing a plan that accounts for the particularities of a target market can provide your company with big payoffs, from building stronger relationships to increased sales to compensating for domestic business challenges.
International
By Mario WintersteinJul 28, 2022
Mario's Global Beat: Recruiting International Sales Channels
One of the most rewarding traits of working internationally in manufacturing is collaborating with sales channels from around the world. But how does one select the ideal partner? As Mario Winterstein explains, it's as much a science as it is an art.
International
By Mario WintersteinJun 10, 2022
Mario's Global Beat: Value Propositions for International Marketing
A key factor in becoming customer-centric and ensuring that you stay ahead of the competition is defining your value proposition. Because the perception of value is subjective, it is necessary to establish what constitutes value to your customers.
International
By Mario WintersteinMay 02, 2022
Mario's Global Beat: Branding in International Markets
From Japan to Italy, conducting business abroad requires flexible thinking, research, and patience. A global sales strategist shares three actions you can take to enhance your branding process in any international market.
International
By Mario WintersteinApr 04, 2022
Mario's Global Beat: How To Determine If There’s an International Market for Your Product
From Bangalore to Barcelona, manufacturing technology markets vary in size, needs, and purchase structure. A global sales strategist with 30 years of experience shares three questions to help you separate success from failure.
Intelligence
By Mario WintersteinAug 27, 2021
Automotive Production Trends Post-COVID-19: Mexico
The Mexican car market is equally as large as it is varied. Forty-two different makers have representation in the market, having produced over 400 models, making Mexico one of the most diverse automobile markets in the world.
Intelligence
By Mario WintersteinAug 13, 2021
Automotive Production Trends Post-COVID-19: South Korea
Despite the challenges raised by COVID-19, South Korea's excellent human capital, adoption of high-value manufacturing, and exceptional ports are well positioned to stabilize the industry and allow the country to maintain a prominent position in the ...
Intelligence
By Mario WintersteinAug 06, 2021
Automotive Production Trends Post-COVID-19: Italy
According to IHS Markit, the Italian automotive industry will recover much faster than other sectors of Italy’s economy, which can be demonstrated by the fact that Italy will reach pre-COVID-19 growth in manufacturing as early as 2022.
Intelligence
By Mario WintersteinJul 30, 2021
Automotive Production Trends Post-COVID-19: Thailand
The message to car manufacturers and energy suppliers is to grab this opportunity to invest in the necessary infrastructure to support electric vehicles, as the number of drivers using such cars is expected to rise significantly.
Intelligence
By Mario WintersteinJul 15, 2021
Automotive Production Trends Post-COVID-19: Vietnam
While Vietnam currently features a low automobile ownership rate, Vietnam's growing middle class is expected to increase demand. COVID-19 may have stunted growth of the market in the short term; however, the continued development of the country's middle...
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