In 2025, AMT – The Association For Manufacturing Technology and Hexagon came together with a shared vision: to create engaging, meaningful content that celebrates the technology, talent, and partnerships driving American manufacturing forward. That vision became reality through the IMTS+ award-winning series “The Architect” – a storytelling journey that explores the blueprint to innovation.
“The Architect” series isn’t just about hardware or software. It’s about people – the manufacturing engineers, technologists, and collaborators who turn ideas into action. Together, we’ve showcased how expertise and partnership translate into real-world impact across the industry.
The series features Hendrick Motorsports, Co-Line Manufacturing, and Fullerton College, highlighting how different organizations – each serving unique purposes – embody the same core spirit: pushing the boundaries of digital twins, advanced metrology, and integrated workflows, all powered by remarkable talent. These are American-made success stories that reflect the strength and creativity of our manufacturing community.
This partnership with Hexagon sets an example of what happens when industry expertise meets storytelling that truly resonates. It demonstrates how we can communicate not just what our members do but why it matters – to innovation, to industry growth, and to the people who make it all happen.
As we look ahead, we invite the broader AMT community to join us. By becoming an IMTS sponsor, we can help your company craft, amplify, and deliver stories that inspire and educate – stories that showcase the brilliance of discrete component manufacturing and remind us all how exciting it is to be part of this industry today. The IMTS show cycle is a 24-month journey, and the year leading up to IMTS is a crucial window for exhibitors to shape their key messages. By working with AMT, we can share your stories with the right audience.
If you have a story to share about innovation, collaboration, or transformation, we’d love to hear from you. Together, we can continue to shape the narrative of American manufacturing excellence.
For more information on sponsorship opportunities, visit IMTS.com or email me.
To read the rest of the Industry Updates Issue of MT Magazine, click here.
