In another year where trade shows and in-person meetings are largely sidelined, manufacturers need to reimagine their business development strategies. This session will arm you with a three-step marketing framework for taking things online. In step one (Focus), you'll dial in on the buying-process influencers from the types of companies you want to reach. In step two (Create), you'll make amazing content that speaks to the things these exact people care about the most (the triggers that lead them into the buying process, their biggest challenges, the questions they most commonly try to get answered during sales calls). And in step three (Distribute), you'll proactively expose that content to as many of these people in your total addressable market as possible with a regular cadence. March 30 | 11:00 a.m. - 12:00 p.m. EST
Joe is an Industrial Marketing Consultant of 10+ years and cofounder of the St. Louis-based industrial marketing agency Gorilla 76. Gorilla helps midsized B2B manufacturers create modern marketing programs that deliver meaningful business outcomes. Joe heads up Sales and Marketing for the agency and consults Gorilla’s clients in both of these disciplines as well. He also hosts The Manufacturing Executive – a growth strategy podcast for manufacturing leaders. Outside of work, Joe likes to cook, watch his Green Bay Packers and chase his two crazy kids – Grace (6) and Jack (4) – with his wife of 10 years, Julie. Joe is a Milwaukee native, transplanted in St. Louis, and a dual-degreed graduate (business and art) of Washington University in St. Louis.
Steve is the author of the #1 selling book in trade show history, How to Get the Most Out of Trade Shows. His latest book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is an Amazon #1 best seller. Known for his edgy, no-spin-zone style, Steve has advised AMT/IMTS since 1988, and is the facilitator of the monthly IMTS webinars.His consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Boeing Commercial Airplane (the 777 launch), Haas, Sunnen, Big Kaiser, Q-Mark, GE, Fanuc, ESAB, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few. Steve has presented over 1600 speeches and workshops around the world for corporations and trade associations in 128 different industries, including the prestigious main TED Conference.