A B2B Voice-of-Customer Best Practices Webinar

Many manufacturers have programs to gain insights directly from their customers and many of these programs are described as gaining the “Voice of the Customer,” or VOC. While any contact with customers is valuable, the most effective, true VOC program involves specific, focused, open-ended conversations with customers – and prospects. Learn the most important best practices for conducting B2B VOC, including exactly how to probe for customers’ most desired outcomes. In addition, you will come away with a few simple, practical tools you can begin using tomorrow to fuel innovation and improve your business. Date: July 15, 2021, at 11:00 a.m. ET

A B2B Voice-of-Customer Best Practices Webinar Recording

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Meet our Speakers!

Steve Miller

Steve is the author of the #1 selling book in trade show history, How to Get the Most Out of Trade Shows. His latest book, UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition, is an Amazon #1 best seller. Known for his edgy, no-spin-zone style, Steve has advised AMT/IMTS since 1988, and is the facilitator of the monthly IMTS webinars.His consulting clients have ranged from solo entrepreneurs to Fortune 100 mega-corporations, including Proctor & Gamble (advising on the Swiffer WetJet product launch), Boeing Commercial Airplane (the 777 launch), Haas, Sunnen, Big Kaiser, Q-Mark, GE, Fanuc, ESAB, Caterpillar, Philips Electronics, Coca-Cola, and Halliburton, to name a few. Steve has presented over 1600 speeches and workshops around the world for corporations and trade associations in 128 different industries, including the prestigious main TED Conference.

Dave Loomis

Dave Loomis is President of Loomis Marketing, which provides consulting and training in B2B VOC, branding and digital transformation. Dave is also an executive coach, particularly for marketing leaders. He works for leading industrial B2B firms such as JLG, Hyster-Yale, STERIS, Axalta, Seaman Corp and Putzmeister. He trained thousands of individuals at Dow, DuPont, GE, Saint-Gobain and other major corporations around the world in a VOC process called New Product Blueprinting. For many years, Dave worked as an internal consultant for the public holding company NACCO Industries, helping drive strategy for subsidiaries in coal mining, forklift trucks, kitchen appliances and kitchen retail stores. He began his career in advertising and management consulting in Chicago. Dave has an undergraduate degree in economics and political science from Northwestern University and an MBA from the Kellogg School. He has also served as an Adjunct Professor of Marketing at Case Western Reserve University. Dave is extremely active on non-profit boards, currently chairing the board of Maximum Accessible Housing Ohio and chairing the governance committee of Breakthrough Public Schools in Cleveland. Dave is a frequent guest on industrial marketing podcasts and enjoys experimenting with new formats such as internet talk radio programs, including Clubhouse.