Featured Image

Where Human-Driven Pride Meets Robotic Excellence

Aug 31, 2023

“Incredible and incredibly advanced,” was my first thought while touring  Stellantis’ Detroit Assembly Complex - Jefferson. The site is the subject of Episode 1, in Season 3 of the IMTS+ original series, “Road Trippin’ with Steve.” 

Stellantis is the definition of American manufacturing muscle — and it is ready to flex. The company is moving metal, putting out an astounding number of American-made cars, including the Jeep®  Grand Cherokee, Jeep®  Grand Cherokee 4xe, and Dodge® Durango. It is also committed to the highest level of quality control and has a deep pride in its products.  

What else do they have? Robots! Rows and rows of robots. Robots lifting, placing, welding, drilling, screwing, gluing, and moving metal. Seeing robots and automation at work was truly awe-inspiring.  

What did I experience? Employees are planning, programming, and inspecting the production of their robots and systems. Perhaps, more than anything, they are immensely proud to be creating quality products.  

Now, I have been known to occasionally be a smidge dramatic (insert snickers of cube mates), but I can say with all sincerity that this visit made me proud to be an American. Not, like, Lee Greenwood-muscle-shirt-with-an-eagle proud, but close. This was an incredible operation filled with exceptional people — people who are true car people, not just people who happen to have jobs building cars. It was outstanding. Go ‘Merica! 

P.S. Yes, I saw the hellcat engine. It was big, and it was bad, and I will tell random strangers about it. 

Learn more about industry giants by watching all three episodes in Season 3 of “Road Trippin’ with Steve,” an IMTS+ series, at IMTS.com/RTWS. In the second episode Steve tours LIFT and in the third episode Steve visits FANUC America

PicturePicture
Author
Stephen LaMarca
Senior Technology Analyst
Recent technology News
The foundations for a stronger business climate, the latest advances in manufacturing technology, and the accelerated growth of industrial AI, automation, additive, software, and digital technologies are converging to build excitement for IMTS 2026.
Haddy is helping lead the way by moving furniture production closer to home and embracing circular practices that benefit both consumers and the planet.
IMTS is a place to break out of your daily bubble and open your mind to great possibilities. Emerging technologies discussed at past shows – like AI and digital twins – are now widely accessible, proving how today’s impossible becomes tomorrow’s reality.
Peter Eelman, the chief experience officer of AMT, is retiring after almost 30 years. Peter has, quite literally, spent the entirety of his 45-year career working on IMTS.
With more than 1 million square feet of exhibit space already booked, IMTS is poised once again to be the strongest manufacturing marketplace in the Western Hemisphere. IMTS 2026 opens Sept. 14-19, 2026. View the floor plan and get exciting updates now!
Similar News
undefined
Technology
By Bonnie Gurney | Sep 15, 2025

The foundations for a stronger business climate, the latest advances in manufacturing technology, and the accelerated growth of industrial AI, automation, additive, software, and digital technologies are converging to build excitement for IMTS 2026.

7 min
undefined
Advocacy
By Bill Herman | Sep 12, 2025

When a business model works for a century, it’s due to a combination of the strength of its core principles and its ability to adapt to economic, technological, and cultural changes to maintain relevance across multiple generations.

5 min
undefined
Intelligence
By Christopher Chidzik | Sep 08, 2025

New orders of metalworking machinery totaled $387.3 million in July 2025, a 9.5% decrease from June 2025 but a 20.1% increase from July 2024. Machinery orders placed through July 2025 totaled $2.91 billion, up 14.4% over the first seven months of 2024.

5 min