Featured Image

Trippin’ in Chicago

Jan 16, 2023

He’s got a race car, some top-notch bourbon, a camera crew, access to world-class manufacturing technology, and a license to make mischief. Stephen LaMarca is back, and he was all over Chicago in the lead up to IMTS 2022. Tune in for all his misadventures in the new special edition of Road Trippin’ with Steve, brought to you by EOS. 

The special two-episode series, that premieres the week of Jan. 23, begins with Steve—and his colossal, Pit Viper sunglasses—cruising around Chicago in the IMTS Rally Fighter, which now features a new wrap design. There’s plenty of engine revving, a peek under the hood, and a minor parking crisis. And a detour. There’s always a detour.  

After finally parking the Rally Fighter, Steve heads to KOVAL, a distillery in downtown Chicago that’s serving up organic spirits. Housed in a former metal fabrication facility, KOVAL is using automation and machine monitoring to make their process repeatable. The result? A high-quality beverage every time, whether they’re making Chicago bourbon, coffee liquor, or cranberry gin. Steve and his team certainly liked the product and the technology behind it

Dr. Robert Birnecker and Dr. Sonat Birnecker Hart, the husband-and-wife team behind KOVAL, showed Steve how a small operation can guarantee consistency using big data. Distilling is a complex process with myriad variables. KOVAL’s answer to this problem was to install monitors on every piece of equipment and connect it all to a central communication system. This way, they know what’s happening inside and outside the mash tanks at every second. If something goes wrong—from a change in ambient temperatures to a dip in flow rates—the distillers receive an alert. Unlike other small distilleries, KOVAL knows if there is an aberration long before the whiskey hits their lips. 

Relive all Steve’s highlights and insights in this special season of Road Trippin’ on on IMTS+ starting Jan. 23.

PicturePicture
Author
Michelle Edmonson, CEM
Vice President, Exhibitions
Recent technology News
Milton Guerry, president of Schunk USA, shares how AMT membership gives the company a stronger voice through industry connections, data, and insights – helping Schunk navigate uncertainty, inform strategy, and support long-term growth.
Exhibitor Passport helps IMTS exhibitors plan earlier, target verified attendees, capture more leads, and extend follow-up beyond the show – turning a one-time event into a sustained pipeline and stronger ROI.
For Episode 3 of the IMTS+ award-winning series “The Architect,” we visited Fullerton to see Hexagon (IMTS booth #134102) technologies in action in an educational setting
Season 4 of “Road Trippin’ with Steve” is all about the power of partnerships in manufacturing.
The Exhibitor Workshop reflects a core IMTS belief: When you succeed, we succeed. That shared commitment was a recurring theme throughout the presentations, reinforcing IMTS’ role as a long-term business platform.
Similar News
undefined
Technology
By Michelle Edmonson, CEM | Jun 03, 2026

Complementing the exhibit experience, the Industrial AI Conference is a one-day, practitioner-focused program designed for implementation.

3 min
undefined
Technology
By Stephen LaMarca | Jun 03, 2026

America was born of automation, and our future is automation.

6 min
undefined
Technology
By Gary Vasilash | Jun 02, 2026

Think of automation as a lever that can help move your operations forward.

6 min