Trade shows have two sides to them: the glitz, and the grit.
The glitz is what you see on the trade show floor—the eye-catching displays and in-booth attractions that arouse the mind and awaken the senses. It's 5G. An immersive digital experience. A 3D-printed space habitat or an 11-foot tall rocket nozzle liner taking shape before your eyes. It's a guy in a jet pack.
That's the glitz. It's what gets attendees' blood pumping and sparks competition among exhibitors about who can do it bigger or better.
The grit is what you don't often see—meetings, commitments, sales pitches, arguments, debates, and hard-won agreements. It's the results of negotiations that culminate in multi-million-dollar handshakes. It's what makes a trade show not just an industry-wide confab, but also an economic event.
Both sides of the trade show need one thing: space. AMT members already get discounts on space for the glitz, paying less for IMTS floor space than non-members, but they also get space for the grit in the AMT Member Lounge, returning to IMTS 2022 by popular demand.
Open daily, Sept. 12-17, 8 a.m.-6 p.m., the AMT Member Lounge (North Building, Level 2, Mezzanine, Room N227)provides an exclusive space for members to connect with one another over a happy hour, talk with AMT representatives or, perhaps most critically, hold a meeting with their own staff or prospective customers in one of the six private meeting rooms inside the lounge. These can be reserved throughout the show in 50-minute blocks that, again, are only available to AMT members. In addition to the daily hours of the AMT Member Lounge, you are invited to the AMT Power Hour events – happy hours that bring together many of your fellow AMT members for some dynamic networking:
Tuesday, Sept. 13, 4:30 - 6:30 p.m.: Sponsored by USMTO
Thursday, Sept. 15, 4:30 - 6:30 p.m.: Sponsored by Exhibitor Passport
You’ve already planned out your booth and how you plan to show the IMTS crowd what your company is capable of. Don’t forget to make time to make sales in a quiet, exclusive environment as well. Your AMT membership makes it easy. Learn more about the AMT Member Lounge and how to make it a part of your success at IMTS here.
